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Valuable Intellectual Property Assets are Inconsistently Reported

Valuable Intellectual Property Assets are Inconsistently Reported   Recently, the Brand Finance group published their annual paper reviewing intangible assets. In the publication, they called for better consistency when reporting intangible assets, including descriptions of the health and management of the assets, heading toward annual fair value reporting. Those of us that work within the … Continued

Quick Guide | Applicant Watch

Welcome to Quick Guide, a Principium Strategies series featuring current business challenges matched alongside a quick guide of one of our more specialized solutions.   Keeping Ahead of the Competition   Businesses are operating in an increasingly competitive environment; things move quickly for them within organizations and in their marketplaces. Knowing the movements and plans … Continued

A Good Time to Review Your Coverage

As WIPO publishes its 11th edition of the International Classification of Goods and Services for the Purposes of the Registration of Marks (Nice) for 2019, it serves as a timely reminder to revisit your trademarkwatching instructions. Read the full article here Consider which classes you currently have covered. Have the definitions of the classes changed … Continued

Principium Strategies Announces New Lightship™ Trademark Research Product

NEW YORK (May 22, 2018) – Principium Strategies, a leading provider of trademark brand security services and domain protection, is pleased to announce the launch of Lightship™, a new trademark research product. Lightship is a licensed repository that puts application information at practitioners’ fingertips, allowing them to run their own trademark research queries. It holds application … Continued