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Principium Strategies | Digital arrows

New Principium Podcast: Predictions for 2018

Join Principium Strategies executives Sean Wilke, Catherine La Rooy, and Dennis Prahl as they make predictions for brand protection industry for the coming year. The team covers a wide range of topics such as the EU GDPR regulation, the explosion of Chinese trademark registrations, Brexit, “ambush marketing” at sporting events such as the FIFA World Cup, as well as various … Continued

Online Shopping and the Culture of Counterfeiting: New White Paper and Podcast

As consumers increasingly shop online over traditional brick-and-mortar retail stores, online sales of counterfeit goods have also increased.  Transactions over the internet connect counterfeiters with consumers on a global scale while providing anonymity to the offenders posing as legitimate businesses. It’s timely to assess how the industry and brand owners are suppressing these threats and … Continued