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A Red Sole, a Well-Known Fashion Brand, and an Important Decision

European court cites the influence of color in brand identity. Many trademark professionals will be reading the news of the decision that fashion designer Christian Louboutin’s trademark should be allowed and will wonder if they need to reinforce their trademark protection strategies. Principium Strategies offers an industry-leading color watch for figurative trademarks, which is essential where … Continued

Principium Strategies Announces New Lightship™ Trademark Research Product

NEW YORK (May 22, 2018) – Principium Strategies, a leading provider of trademark brand security services and domain protection, is pleased to announce the launch of Lightship™, a new trademark research product. Lightship is a licensed repository that puts application information at practitioners’ fingertips, allowing them to run their own trademark research queries. It holds application … Continued

New Podcast Episode: Is Your Organization Ready for GDPR?

The EU’s Global Data Protection Regulation (GDPR) will go into effect on May 25, 2018, impacting data privacy policies worldwide. In this, the latest episode of the Principium Pod, Principium Strategies’ Director of Digital Sean Wilke has a conversation with Michael Sim, founder and CEO of DataGlobe, Inc., about the far-reaching implications of the regulation … Continued

Considerations for Chinese Character Trademark Watching

To commemorate the Lunar New Year, our focus is centered this month on Chinese character trademark watching. As we’ve previously reported, China’s trademark registrations saw exponential growth in 2017.  According to Principium Strategies’ director of operations David Grossman, “In 2016, there were 3.7 million trademark applications filed in China. In 2017, there were five million … Continued

New Principium Podcast: Predictions for 2018

Join Principium Strategies executives Sean Wilke, Catherine La Rooy, and Dennis Prahl as they make predictions for brand protection industry for the coming year. The team covers a wide range of topics such as the EU GDPR regulation, the explosion of Chinese trademark registrations, Brexit, “ambush marketing” at sporting events such as the FIFA World Cup, as well as various … Continued

Deadline Approaching for 2018 Ladas Memorial Award Nominations

Time is just about up to submit entries for INTA’s 2018 Ladas Memorial Award Competition. Applications are being accepted on the INTA website through January 19, 2018.  The is award was established in memory of Stephen P. Ladas. Proudly funded by Ladas & Parry LLP each year, this award is presented in two categories, student and … Continued

Online Shopping and the Culture of Counterfeiting: New White Paper and Podcast

As consumers increasingly shop online over traditional brick-and-mortar retail stores, online sales of counterfeit goods have also increased.  Transactions over the internet connect counterfeiters with consumers on a global scale while providing anonymity to the offenders posing as legitimate businesses. It’s timely to assess how the industry and brand owners are suppressing these threats and … Continued

Deere wins trademark lawsuit in protection of green and yellow colors

A U.S. District Court in Kentucky has ruled in favor of Deere & Company (NYSE: DE) in a lawsuit that was filed to protect use of the trademark green and yellow color combination on John Deere agricultural equipment. Following a one-week bench trial that took place in June, the U.S. District Court in Paducah, Kentucky … Continued