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Valuable Intellectual Property Assets are Inconsistently Reported

Valuable Intellectual Property Assets are Inconsistently Reported   Recently, the Brand Finance group published their annual paper reviewing intangible assets. In the publication, they called for better consistency when reporting intangible assets, including descriptions of the health and management of the assets, heading toward annual fair value reporting. Those of us that work within the … Continued

Quick Guide | Applicant Watch

Welcome to Quick Guide, a Principium Strategies series featuring current business challenges matched alongside a quick guide of one of our more specialized solutions.   Keeping Ahead of the Competition   Businesses are operating in an increasingly competitive environment; things move quickly for them within organizations and in their marketplaces. Knowing the movements and plans … Continued

A Good Time to Review Your Coverage

As WIPO publishes its 11th edition of the International Classification of Goods and Services for the Purposes of the Registration of Marks (Nice) for 2019, it serves as a timely reminder to revisit your trademarkwatching instructions. Read the full article here Consider which classes you currently have covered. Have the definitions of the classes changed … Continued

A Red Sole, a Well-Known Fashion Brand, and an Important Decision

European court cites the influence of color in brand identity. Many trademark professionals will be reading the news of the decision that fashion designer Christian Louboutin’s trademark should be allowed and will wonder if they need to reinforce their trademark protection strategies. Principium Strategies offers an industry-leading color watch for figurative trademarks, which is essential where … Continued