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Valuable Intellectual Property Assets are Inconsistently Reported

Valuable Intellectual Property Assets are Inconsistently Reported   Recently, the Brand Finance group published their annual paper reviewing intangible assets. In the publication, they called for better consistency when reporting intangible assets, including descriptions of the health and management of the assets, heading toward annual fair value reporting. Those of us that work within the … Continued

Quick Guide | Applicant Watch

Welcome to Quick Guide, a Principium Strategies series featuring current business challenges matched alongside a quick guide of one of our more specialized solutions.   Keeping Ahead of the Competition   Businesses are operating in an increasingly competitive environment; things move quickly for them within organizations and in their marketplaces. Knowing the movements and plans … Continued

A Good Time to Review Your Coverage

As WIPO publishes its 11th edition of the International Classification of Goods and Services for the Purposes of the Registration of Marks (Nice) for 2019, it serves as a timely reminder to revisit your trademarkwatching instructions. Read the full article here Consider which classes you currently have covered. Have the definitions of the classes changed … Continued

Small Clothing Company Takes on Nike and Wins

The UK Intellectual Property Enterprise Court granted victory to the small Australian activewear brand LNDR against Nike’s use of LDNR in its “Nothing Beats a Londoner” ad campaign. Nike’s campaign was promoted on Google advertisements and social media, as well as in stores and live events. Principium Strategies offers an industry-leading social media and internet … Continued

New Podcast Episode: Is Your Organization Ready for GDPR?

The EU’s Global Data Protection Regulation (GDPR) will go into effect on May 25, 2018, impacting data privacy policies worldwide. In this, the latest episode of the Principium Pod, Principium Strategies’ Director of Digital Sean Wilke has a conversation with Michael Sim, founder and CEO of DataGlobe, Inc., about the far-reaching implications of the regulation … Continued