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Principium Strategies | Digital arrows

Online Shopping and the Culture of Counterfeiting: New White Paper and Podcast

As consumers increasingly shop online over traditional brick-and-mortar retail stores, online sales of counterfeit goods have also increased.  Transactions over the internet connect counterfeiters with consumers on a global scale while providing anonymity to the offenders posing as legitimate businesses. It’s timely to assess how the industry and brand owners are suppressing these threats and … Continued