On July 25th, marketing software provider, Marketo, experienced an outage on its Marketo.com domain name. Users soon discovered this was due to Marketo’s failure to renew the domain. The company’s marketing team scrambled to put out the social media fire that soon followed.
Marketo.com is now back up and running, but not without much effort, time and frustration.
Experiencing any amount of down time is detrimental to a brand’s credibility. Principium works closely with clients to mitigate domain name outages with solutions such as an auto-renewal policy. Principium’s suite of domain name and brand protection solutions gives companies peace of mind to eschew preventable problems similar to Marketo’s domain expiration and subsequent public relations headache.
Learn more about Principium’s domain maintenance services.
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