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A Red Sole, a Well-Known Fashion Brand, and an Important Decision

European court cites the influence of color in brand identity.

Many trademark professionals will be reading the news of the decision that fashion designer Christian Louboutin’s trademark should be allowed and will wonder if they need to reinforce their trademark protection strategies. Principium Strategies offers an industry-leading color watch for figurative trademarks, which is essential where color is a significant component of the visual identity.

We work with clients to establish clear and agreed upon boundaries, so the results are relevant to them. This would normally involve a combination of color and other specific features in the watch instruction. Principium color watch can also be limited or expanded by class.

This approach means our clients benefit from our strengths: leading technology and systems for figurative matching, expertise in selection and client engagement.   Of course, color watching improves as more and more trademark offices publish in color.

Talk to us today about your needs:

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