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Valuable Intellectual Property Assets are Inconsistently Reported

Valuable Intellectual Property Assets are Inconsistently Reported   Recently, the Brand Finance group published their annual paper reviewing intangible assets. In the publication, they called for better consistency when reporting intangible assets, including descriptions of the health and management of the assets, heading toward annual fair value reporting. Those of us that work within the … Continued

Quick Guide | Applicant Watch

Welcome to Quick Guide, a Principium Strategies series featuring current business challenges matched alongside a quick guide of one of our more specialized solutions.   Keeping Ahead of the Competition   Businesses are operating in an increasingly competitive environment; things move quickly for them within organizations and in their marketplaces. Knowing the movements and plans … Continued

A Good Time to Review Your Coverage

As WIPO publishes its 11th edition of the International Classification of Goods and Services for the Purposes of the Registration of Marks (Nice) for 2019, it serves as a timely reminder to revisit your trademarkwatching instructions. Read the full article here Consider which classes you currently have covered. Have the definitions of the classes changed … Continued

Small Clothing Company Takes on Nike and Wins

The UK Intellectual Property Enterprise Court granted victory to the small Australian activewear brand LNDR against Nike’s use of LDNR in its “Nothing Beats a Londoner” ad campaign. Nike’s campaign was promoted on Google advertisements and social media, as well as in stores and live events. Principium Strategies offers an industry-leading social media and internet … Continued

A Red Sole, a Well-Known Fashion Brand, and an Important Decision

European court cites the influence of color in brand identity. Many trademark professionals will be reading the news of the decision that fashion designer Christian Louboutin’s trademark should be allowed and will wonder if they need to reinforce their trademark protection strategies. Principium Strategies offers an industry-leading color watch for figurative trademarks, which is essential where … Continued

Principium Strategies Announces New Lightship™ Trademark Research Product

NEW YORK (May 22, 2018) – Principium Strategies, a leading provider of trademark brand security services and domain protection, is pleased to announce the launch of Lightship™, a new trademark research product. Lightship is a licensed repository that puts application information at practitioners’ fingertips, allowing them to run their own trademark research queries. It holds application … Continued

May 2018 gTLD and ccTLD Updates

.LLC Registry-operator, Afilias, announced the launch of the unrestricted new gTLD, .LLC. Sunrise registrations are open from 5 June to 5 July. .ICU Sunrise registrations are now open through 24 May. .购物 (“shopping” in Chinese) Sunrise registrations are now open through 19 June. We recommend that brand owners register their marks in the Trademark Clearinghouse … Continued

Act Before May 25: Brand Audit with Full Thick WHOIS Data

Due to the upcoming GDPR enforcement deadline, this is your last opportunity to request a domain name audit with thick WHOIS data across all gTLDs and many ccTLDs. Our reports provide a current snapshot of identical, confusingly similar and “brand+keyword” domains containing your brands. Contact us before WHOIS data is minimized on May 25, 2018 to … Continued

New Podcast Episode: Is Your Organization Ready for GDPR?

The EU’s Global Data Protection Regulation (GDPR) will go into effect on May 25, 2018, impacting data privacy policies worldwide. In this, the latest episode of the Principium Pod, Principium Strategies’ Director of Digital Sean Wilke has a conversation with Michael Sim, founder and CEO of DataGlobe, Inc., about the far-reaching implications of the regulation … Continued

April 2018 gTLD and ccTLD Updates

.EU & Brexit On 28 March the European Commission announced that all UK registrants, including individuals and organizations, will no longer be eligible for .EU domain ownership commencing on 30 March 2019, coinciding with Brexit. While similar announcements from other ccTLD registries included a “grandfathering” option for current registrants, no option exists for .EU at … Continued