As consumers increasingly shop online over traditional brick-and-mortar retail stores, online sales of counterfeit goods have also increased. Transactions over the internet connect counterfeiters with consumers on a global scale while providing anonymity to the offenders posing as legitimate businesses. It’s timely to assess how the industry and brand owners are suppressing these threats and examine what tools and best practices are recommended for IP professionals.
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Listen to the Principium Pod: Episode 4 Now:
Listen now to the latest episode of the Principium Pod in which Sean Wilke and Dennis Prahl go into detail on how counterfeiting and pirated goods negatively affect legitimate brands, and what brand owners can do to protect themselves.
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