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Small Clothing Company Takes on Nike and Wins

The UK Intellectual Property Enterprise Court granted victory to the small Australian activewear brand LNDR against Nike’s use of LDNR in its “Nothing Beats a Londoner” ad campaign. Nike’s campaign was promoted on Google advertisements and social media, as well as in stores and live events.

Principium Strategies offers an industry-leading social media and internet watch for trademarks, which is essential to early detection of infringing advertising campaigns. We work with clients to establish clear and agreed parameters to deliver the most relevant results. This approach means our clients benefit from our strengths: leading technology and systems for matching, expertise in selection and client engagement.


Learn more about the LNDR vs. Nike case here