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A Red Sole, a Well-Known Fashion Brand, and an Important Decision

European court cites the influence of color in brand identity. Many trademark professionals will be reading the news of the decision that fashion designer Christian Louboutin’s trademark should be allowed and will wonder if they need to reinforce their trademark protection strategies. Principium Strategies offers an industry-leading color watch for figurative trademarks, which is essential where … Continued

Considerations for Chinese Character Trademark Watching

To commemorate the Lunar New Year, our focus is centered this month on Chinese character trademark watching. As we’ve previously reported, China’s trademark registrations saw exponential growth in 2017.  According to Principium Strategies’ director of operations David Grossman, “In 2016, there were 3.7 million trademark applications filed in China. In 2017, there were five million … Continued