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Principium Strategies | Watch Services

Your brands are valuable assets that you have created and cultivated over time. You have dedicated extensive planning and financial resources towards your IP investment and cannot afford to have third parties manipulate and exploit the work you have put into the name recognition of your intellectual property assets.

Principium Strategies assures that you receive industry leading brand protection and watch services that ensure the continued surveillance and management of your intellectual property assets.

Regardless of your specific surveillance requirements, Principium Strategies can create tailored packages designed to meet your expectations. And deliver these with the flexibility required by your business environment.


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Online Shopping and the Culture of Counterfeiting: New White Paper and Podcast

As consumers increasingly shop online over traditional brick-and-mortar retail stores, online sales of counterfeit goods have also increased.  Transactions over the internet connect counterfeiters with consumers on a global scale while providing anonymity to the offenders posing as legitimate businesses. It’s timely to assess how the industry and brand owners are suppressing these threats and … Continued

Posted in Domains, Principium Pod, Ransomware & Phishing, Trademark Watch, White Papers | Leave a comment

News Flash: Chinese Trademark Filings Predicted to Have Increased Significantly in 2017

Chinese trademark filings for 2017 are predicted to be over 5 million, comparable to the rest of the world combined. This increase is likely to be a trend that continues, which is why Principium Strategies has heavily invested in specialist, resources, and tools & practices to ensure our overage for this region is first class. Principium … Continued

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Deere wins trademark lawsuit in protection of green and yellow colors

A U.S. District Court in Kentucky has ruled in favor of Deere & Company (NYSE: DE) in a lawsuit that was filed to protect use of the trademark green and yellow color combination on John Deere agricultural equipment. Following a one-week bench trial that took place in June, the U.S. District Court in Paducah, Kentucky … Continued

Posted in Trademark Watch | Leave a comment